In part one, you experienced what it is like to watch a video without image or sound. Perhaps you noticed how much information is lost or how difficult it is to follow the story. Now it is time for the next step: insight. What does a video need to be truly understandable to everyone?
Critically examining information and context
When you watch videos critically, you notice that nothing is self-evident. What information is conveyed visually and what audio? Do you miss anything if someone is hard of hearing or watches the video without sound? Can you follow who, what, and where if visual details are missing? Is the message logically structured so that the viewer can easily follow what is happening?
A look through the eyes of the viewer
Imagine a colleague watching a video without sound on the train, or a friend who cannot see the footage. What are they missing? This helps you view your own videos from multiple perspectives, rather than just from your own experience. This way, you discover where small adjustments make a big difference.
From experience to insight
Do you remember the exercise from part one? Watch the videos below without image or sound. Now watch again, with picture and sound, and ask yourself the questions: what did I notice now that I missed before? What information is essential to understand the video properly? What would someone else need to have the same experience?
This process helps you make conscious choices, not only about the content, but also about the way you present it. Please note: the example fragment is only available in Dutch.
Making conscious choices for your video
Insight is the bridge to action. By taking a critical look and reflecting on what is truly essential, you can create videos that better align with the viewer's reality. In part three, we show which practical choices you can make to make your video accessible, so that everyone can follow and experience the story.
Now that you have watched the videos with and without image and sound, try the same with a video of your own. What information stands out? What did you miss previously? This way, you learn to make conscious choices about how to present your videos clearly and understandably.